Mastercard Climb for Trees Challenge - Photography & Social Media

Branded content, gravel cycling photography, and social media for Mastercard

Social media and gravel cycling photography for the Mastercard Climb for Trees Challenge during Cycle Week in Zurich. Together with Ruedi Beck, I had the pleasure of creating a social media campaign and the accompanying visuals through our cycling media agency, Nuxara. To capture attention in the fast-paced world of social media, the images need to be one thing above all: epic. The cliffs of Creux du Vans were the perfect backdrop. The golden light at sunrise also played a crucial role, allowing for images in Mastercard's signature colors.

The posts on Ruedi's and my social media channels (@ruedibeck / @noberson) were a complete success, reaching over 140,000 accounts in the target group and encouraging participation in the Strava Challenge as well as the on-site challenge at Cycle Week.