Defender Adventure Drive - Automotive Photography & Social Media

Defender Adventure Drive Documentation for Social Media

In collaboration with Defender, I traveled to the other end of Switzerland. Model Ruedi Beck accompanied me to capture authentic images in the beautiful surroundings of the Val Poschiavo. I documented the entire trip with a Reel, Stories, and a feed post on my Instagram account @noberson, taking my social media community along for the ride.

The weather, as is so often the case in the mountains, was very challenging and unpredictable. From hazy views due to Saharan dust to violent storms, we experienced it all in the first two days. Luckily, the Defender 130 Outbound has a huge trunk, so we were able to pack equipment for all eventualities, including two gravel bikes. Despite the weather, we managed to do a short hike and a gravel bike ride in the beautiful valley.

The third day promised a beautiful sunrise, so we drove many of the small and winding mountain roads high above the valley, searching for the best photo spot. The Defender's performance and capabilities truly shone on these roads. All in all, the car's capabilities were the least of my worries on this adventure, allowing me to fully concentrate on taking beautiful pictures in a challenging environment. In addition to the authentic car photos, the adventure also yielded atmospheric landscape, gravel biking, and hiking shots.