Cycling photography for ILEVE District

Outdoor cycling product photography for ILEVE District

For the new colors in the Ileve District collection, new cycling images were needed for the website and social media. On the one hand, I photographed portraits wearing the glasses; on the other hand, mood shots are always important for presenting a product in a way that appeals to the target audience.

Unfortunately, the weather didn't cooperate, and we were denied a golden sunset over the Emmental hills. Instead of sunshine, we had Saharan dust. The dusty cloud cover acted like a giant softbox in the sky, allowing us to capture unique, authentic photos from our bikes nonetheless.