Cycling My Way

Photo series for the launch of the Biehler Syndicate Kit for Cycling My Way

Cycling My Way is arguably the largest independent road cycling community in German-speaking Switzerland. As the local SYN hub for Biehler Cycling, they designed a custom SYN cycling jersey, featuring colors exclusively available to them. To launch this jersey, we conducted a photoshoot on a local hill near Bern. We also took the opportunity to create new portraits of the Ride Leaders.